Asiguropedia.
The story of SuperȘori.

“

We wanted to convey that life insurance is a responsible way to ensure that our loved ones will be financially protected in the event of unfortunate, unforeseen circumstances.

Denisa Pielescu
Creative Director • Digital Star

Challenge.

Our challenge here was to bring something new and refreshing for Asiguropedia’s fourth annual campaign #GATApentruVIATA (#READYforLIFE), that aims to bring awareness and educate audiences to the benefits of life & health insurances.

And since life & health insurances aren’t the easiest topics to breach, it was of utmost importance to make sure that our target resonates with our campaign, so we needed an innovative and meaningful approach.

Journey.

So we asked ourselves, what is after all, an insurance, but the superpower of protecting your loved ones? And this is exactly how we portrayed life & health insurances – as a superpower in an illustrated story, that helps kids & parents understand and discover what tools they have at hand to better take care of their families.

Thus, the campaign consisted of a short book that tells the story of the mouse Mic and his beloved plush toy, SuperȘori. Together, they go on adventures and learn various things along the way. The book could be read in a digital format on the campaign’s landing page, but also watched in a dedicated video.

The story was promoted on Facebook, Instagram and YouTube through short videos and a contest in partnership with the radio station for kids, Itsy Bitsy. Users also had the chance to learn more about these insurances and test their knowledge on our website.

Furthermore, parents were encouraged to download the coloring book from our website, for their little ones.