Digital Star, the only digital agency who won at the 2015 Effie Awards with a 100% digital campaign
Digital Star was the only digital agency to be rewarded at the 2015 Effie Awards for an exclusively digital campaign. They were awarded a Bronze Effie during the Awards Gala that took place tonight, at the Romanian Athenaeum. The Bronze Effie was the highest prize awarded in the respective category.
“The Effie we won tonight makes us very happy because it proves how online has become an important communication medium that can bring quantifiable business results for companies. As the name suggests, this competition evaluates and rewards the most efficient campaigns in Romania, which means those that, through creativity, have managed to bring significant business and communication results to the companies they were developed for.” declared Laurentiu Dumitrescu, Managing Director at Digital Star.
Digital Star won a Bronze Effie Award in a disputed category, „Retail”, with the „Billa Social Catalogue” campaign, created for the Billa Romania client.
In addition, the campaign was also nominated to the „Single Media” category, where no prizes were awarded.
In the 2015 Effie Awards, 99 campaigns were submitted, of which only 26 were rewarded. The submissions were judged by 60 specialists in marketing and advertising, presided over by Neal Davies, CEO of Effie Worldwide, one of the most appreciated professionals in the industry.
In 2014, Digital Star was named „Agency of the Year” at Internetics and was the most rewarded agency at IAB Mixx Awards. Also, Digital Star was rewarded at last years’ Effie Awards for the „Creativity Manifesto for Galaxy Note 3” campaign.